This was due to extensive market research where I polled every stakeholder: I.e - me.
The conclusive finding was the the old name was asscoiated with the failure of the last blog, and the blog needed a fresh start and a new direction.
Not only has the blog been given a new name, it also been given a new layout.
The dark colours not only create a more fitting 'look and feel' for the blog and its contents, but also provides you with an insight into my mindset.
PLEASE NOTE - This re-branding effort will have a detrimental effect on the blogs' content.
I like what you have done with the typography. Have you paid your due to monotype for such luxury? I know the debt collecter at the East Sussex office very well if you wanted to speak further on the issue, as I used to go swimming with him down at the Dolphin Leisure center every other Saturday during 05-08.
ReplyDeleteJonny you love it. Sorry to shit on your parade but Monotype Imaging Ltd doesn't have an East Sussex Branch. I like the idea of dark colours but it is difficult to read the bits on the side. I look forward to the first blog, on the apprentice I heard rumours of?
ReplyDelete